Build Awareness

If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

Communicate Authority

Home Buyers/Sellers are increasingly savvier and more discerning about which Real Estate Agent they want. Before making a decision, they’ll do a quick search to browse your website and social media.

Will they find an empty profile or a rich source of information? Setting up robust profiles that you update frequently with relevant content will build your brand’s authority as the BEST Real Estate Agent in town and make sure you make a positive first impression through social media, showing that you are a trustworthy, knowledgeable, and approachable Real Estate Agent.

Show Authenticity

Customers aren’t interested in Real Estate Agents that ONLY publish houses for sale.

Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are?

Practice getting your tone just right, whether it’s casual and funny or formal and friendly. Be true to who you are, not who you think you should be. Followers want to see real people behind your social profiles. Show them.

Encourage Engagement

Social channels evolve, constantly releasing new features, and this rapidly changing environment can be intimidating for some Real Estate Agents.

But remember: you don’t have to do everything, that is where we come into help. 

Provide Support 

Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Develop your reputation as a responsive, caring Real Estate Agent by offering support through social channels:

• Respond as quickly as possible to questions and concerns.
• Go out of your way to be positive and helpful.
• Listen to criticism and make customers feel heard.
• Know when to resolve public conversations in private messages.

Grow Affordably

Marketing costs add up, and not every Real Estate Agent can afford huge campaigns. But you can get a lot of value for your dollar with social media marketing. Your business, regardless of size or budget, has an opportunity to grow your audience and reach your objectives through posting on social platforms like Facebook and Instagram.

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.